Sparrow

This project was not for Sparrow directly. Rather, the assignment was created to mirror real life experiences that us, as designers, may have in the future. These projects were never meant to actually be used by Sparrow.

For this assignment, my class was given the dimensions for five different commonly used ads as well as the assets needed to create an ad for Sparrow including the brand colors, and logos. We then had create an ad campaign that may be used to promote Sparrow's Virtual Health app.

For my ads, I focused on the ability to video chat with a doctor on demand. Highlighting how easy it is seemed like the best way to draw in users.

I used the heading "busy? let us help!" so show it can be a quick and handy process even for the busiest of people. I used three key pieces of text that I found on the Sparrow website to highlight the app as well. When my professor reviewed my project, one of the pieces of praise that I received was about the level of consistency I managed to maintain through out all five ads.